Marketing Leadership, Scaled to You
B2B + FINSERV + FINTECH MARKETING
Growth doesn't come from doing more marketing. It comes from doing the right marketing, at the right stage, with the right strategy behind it. Whether you need fractional leadership, strategic clarity, or execution systems that scale, SIGNALIZ3 brings strategic impact without the full-time overhead.
Our Packages
Fractional CMO or Head of Marketing
Goal: Lead marketing without the cost of a full-time executive
Drive strategy, execution, and team accountability from day one
Lead team, vendors, and contractors
Alignment with GTM, revenue, and product goals
CEO/board-ready reporting and insight
Optional: Support for investor relations, communications, or strategic planning
Engagement type: Retainer
Strategic Foundation Sprint
Goal: Lay the foundation for scalable growth and smarter marketing investment
Deep-dive audit to surface growth bottlenecks, blind spots, and quick wins
Refine positioning and value prop to sharpen your story and competitive edge
Messaging system to unify your team and drive content efficiency
Org design recommendation based on stage, goals, and resources
Strategic roadmap to guide brand, content, and channel priorities
Engagement type: Project-based
Content Visibility & Conversion Engine
Goal: Build a scalable content engine that drives leads and lowers CAC
Full-funnel content strategy tied to ICP needs and business goals
Channel roadmap across SEO, owned media, and paid content
Tactical plan aligned to GTM and sales enablement needs
Optimize site and funnel to boost conversion at every stage
Build content ops with tools, systems, and scale in mind
Engagement type: Project-based + retainer
Rebrand or Product Launch Leadership
Goal: Confidently guide your company through high-stakes launches
Refine brand positioning and narrative for differentiation
Cross-functional GTM coordination (product, sales, ops)
Communication plan, launch playbook, and messaging guide
Optional: PR/earned media strategy, thought leadership, or post-launch optimization
Engagement type: Project-based
Executive Messaging & Visibility
Goal: Steer the narrative, build strategic influence, and lead from the front
Sharpen leadership messaging for key moments (growth, change, or crisis)
Align internal narratives with external visibility
Executive ghostwriting for keynotes, scripts, and media quotes
Thought leadership strategy and visibility planning
Story development for investor materials, press, and employee buy-in
Engagement type: Advisory or project-based
Additional Capabilities
Brand Development & Refresh
Crisis Communications Planning
Event & Conference Strategy
Investor Relations Support
Employer Branding & Talent Acquisition Strategy
Meet Our Principal
Jenna Bauer is a marketing strategist who helps B2B and financial companies clarify their positioning, align teams, and build marketing systems for growth in competitive markets.
She works with CEOs, founders, and executive teams when strategy is unclear, marketing momentum is lagging, or growth is at risk due to competing priorities and lack of direction.