Strategy and Execution for Inflection Points

B2B + FINSERV + FINTECH MARKETING

SIGNALIZ3 is a strategic marketing advisory that helps B2B and financial companies unlock smarter growth, sharpen positioning in competitive markets, and build marketing engines that scale.

SIGNALIZ3 supports companies through moments of inflection like post-funding, market entry, rebrands, executive turnover, or stalled growth. Our approach brings structure to ambiguity, momentum to stalled initiatives, and clarity to complexity.

Jenna Bauer, Marketing Consultant

Meet Our Principal

Jenna Bauer is a marketing strategist who helps B2B and financial companies clarify their positioning, align teams, and build marketing systems for growth in competitive markets.

She works with CEOs, founders, and executive teams when strategy is unclear, marketing momentum is lagging, or growth is at risk due to competing priorities and lack of direction.

With 16 years of experience across investment banking, venture capital, fintech, and SaaS, she brings a rare blend of strategic insight and executional depth to every engagement. Fluent in the dynamics of B2B sales cycles, investor expectations, regulatory demands, and shifting buyer behavior, she ensures marketing efforts are focused, scalable, and aligned with business goals.

Jenna has led initiatives across brand strategy, market expansion, executive and investor communications, and go-to-market execution at companies ranging from NYSE-traded firms to fast-scaling startups. Her work has supported enterprise growth, market entry, investment rounds, and alignment across sales, product, and marketing.

Previous Roles

  • VP of Marketing, Fintech Company

  • VP of Marketing, Investment Bank

  • Senior Marketing Manager, Investment Bank

  • Chief Operating Officer, Fintech Company

  • AVP of Marketing, Investment Bank

Select Past Clients

  • Retail-Focused VC Firm

  • Business Services Company

  • Fintech Banking SaaS

  • UHNW Family Offices

  • NYSE-Traded Investment Firm

  • Commercial Real Estate Firm

Education

  • B.S., University of Minnesota - Twin Cities

  • MBA, University of St. Thomas - Opus College of Business

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